With annual sales of $25B, why not splurge a little, Mr.
That low key “stage presence” (and Overland Expo is definitely one giant show, complete with many ‘stages’ and ‘actors’) is somewhat ironic when you consider the outsized presence of Bridgestone in the global and N. Distinctive in its blend of blocks and grooves, the Revo 3 isn’t easily mistaken for other A/T tires. In an age where tire manufacturers frequently bring to such 4×4 events a mix of massive semi-trailers, towering inflatable tires/arches/pillars, and sometimes even offer driving experiences on closed courses, the humble Bridgestone booth was both surprising and, frankly, easy to overlook. Only days after the tire’s initial release, Bridgestone representatives were quietly launching the Bridgestone Dueler A/T Revo 3 amidst the acres of dusty, crowded vendor aisles. Fast forward to Overland Expo West in 2018, and I found myself at the company’s booth listening to the pitch about its replacement for the previous Revo 2 version of the Dueler A/T. Fifteen years back, a set of its hot-off-the-mold Dueler M/T tires made their way onto my previous project truck, kicking off my years of performance testing of tires for. Sheer product volume aside, the Bridgestone portfolio of tires targeting trail and street has been strong for years. The Tokyo-based overall leader in sales also holds the lead in light truck sales in the States. Dwarfing most other brands, save the Michelin Man himself, the company has been a global fixture since 1931. When you think of the world’s largest tire manufacturer which comes to mind? Here’s a few hints of the countries the winner is not based in: France, the U.S., Germany, Italy, South Korea, or China.įor over a decade, the reigning king of tires worldwide has been Japan’s Bridgestone. After 18 months of testing, the Bridgestone Dueler A/T Revo 3 has proven itself on slick rock, sand and a mix of other off-pavement surfaces.
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